Questionnaire Design and Analysis

TMR employs staff personnel with the skills and expertise to handle
questionnaire design. For some clients, this may only represent a
"second party" review prior to data collection; but, for others, it
may become the actual creation of the interviewing document. This
capability has become increasingly necessary, as client research
budgets and staffing become leaner and more cost-conscious. Of
course, the final approval of the questionnaire always rests with the
client.

In the same way, we are called upon to summarize results of the
study and to provide analysis and presentations of these findings.
In preparing this analysis, we maintain a marketing-oriented
perspective such that the research becomes a practical, decision-making tool.