Sampling Capabilities

RDD Sample with Fast Turnaround

TMR is a licensed user of Genesys Sampling software and can produce random digit sample in a matter of hours. Genesys can produce a national RDD or sample from smaller geographic areas including zip codes, counties, ADI's, DMA's, States, etc.

Geographic / Demographic Targeting

Genesys can be utilized to draw a random sample that will
increase the likelihood of reaching various groups of people.
The sample can be generated based on a demographic
definition which specifies the minimum percentage of households that must meet the requested criteria for any exchange.
The sample would then be generated in only those exchanges in which the percentage of households meeting the demographic definition meet or exceed the requested minimum.

As an example, a sample can be generated to reach people who make $50,000 a year or more and who are between the ages of 25 and 44 with an incidence of 70%.

Combining demographic definitions within geographic areas allows us to produce truly unique geo-demographic samples.

In-house Data Bases

TMR maintains a working relationship with various sources of data base information such as mailing lists. We also maintain an in-house data base of physicians, executives, and various consumers.

Flexible Sampling System

TMR can handle all of your sampling needs. In addition to producing random samples, we can handle most any format provided, from a list on paper to magnetic records on tape.


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